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Amazon Prime in the Spotlight
There are two sides to the Amazon Prime story. On the high side, the program was proclaimed in a Business Week article to be “….. maybe the most ingenious and effective customer loyalty program in all...
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Breakage and the Future of Loyalty Marketing
Industry insiders nod heads when the subject of breakage comes up. Defined as the value of points and miles in loyalty programs that are forfeited or expire unredeemed, the impact of breakage has been...
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Are Millennials Really Affecting Marketers – or is it all hype?
Before we write off everything Detroit has to say about marketing in this new age of social channeling, fractured distribution and really short attention spans, it might make a bit of sense to pop the...
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Where is Loyalty Marketing Headed in 2012?
Loyalty 360 recently asked our President, Michael Hemsey to comment on the future of loyalty. They included his response (below) as part of a whitepaper entitled, Where is Loyalty Marketing Headed in...
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Authenticity as Loyalty
A few weeks ago we referenced Toms Shoes as one of a handful of companies who are proving the value of giving back (we’ll call it “one4one”) as a core business strategy. The one4one concept made...
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Groupon Loyalty
It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the...
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Get In The Game: The Ultimate Sports Experience
Where do sports fan’s loyalties lie when it comes down to true customer loyalty and how can sports leagues leverage loyalty for ROI and engagement? One of the most common programs offered to fans are...
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Seizing the Entertainment Loyalty Moment With Open Arms, Open Wallets and an...
If ever there were an industry known for its loyalty marketing expertise, entertainment would figure prominently. Kobie’s cornerstone belief maintains that an engaging experience is key to driving...
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Big Data: A Look Back on 2012 and a Peek Into 2013
In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big data,...
View ArticleOmnichannel Loyalty Becomes Omnipresent in the New Year: Four Loyalty Program...
An economy on the cautious upswing, brand allegiance up for grabs, and mobile technology being the linchpin of it all meant that in 2012 loyalty programs achieved newfound relevance in attracting and...
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Loyalty + CRM = CEM: The Key to Creating Optimized Customer Experiences
The average person may not know it, but profound changes are working their way into customer experience they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are...
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Top 25 Loyalty Tips: What We’ve Learned After 25 Years in Loyalty
In celebration of our 25th anniversary, Kobie has put together a list of 25 loyalty tips and tricks we’ve learned over the years. Some of our advice is timeless, while others are part of the current...
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Cracking the Loyalty Code in CPG
In a recent article published on Loyalty360, Howard Schneider, Senior Consultant at Kobie explores ways to “crack the loyalty code” in an indirect distribution model, such as CPGs. Here is a quick...
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WHAT GEN D EXPECTS FROM YOUR LOYALTY PROGRAM
When loyalty marketers get together, they nervously ask each other about best practices for Millennials, the first generation of digital natives. Who has the coolest of the cool toys to attract and...
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DELIVERING DATA-DRIVEN EXPERIENCES
My grandpa was a kid the last time the Cubs won the World Series. My dad was a young man the last time they played in the Fall Classic. But the Chicago Cubs are champions at fan loyalty. Three old...
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Making Moments Matter: Thinking Beyond Tactics to Win Hearts
In the last few years, we’ve seen marketers scrambling to keep up with emerging technology and tactics. Loyalty marketers have become too focused on functionality, at times losing sight of the real...
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What You Need to Know When Validating the Case for Loyalty
Marketers dread the moment that inevitably occurs in front of Senior Management when someone asks, “How much will revenue and profit increase if we implement a new loyalty program?” That’s because it’s...
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WHAT A LOYALTY PROGRAM CAN DO FOR YOU … AND WHAT IT CAN’T
Whenever a client says, “We want to have a loyalty program,” my response is usually, “Why?” Loyalty programs – or more generally, customer engagement strategies – are, thirty years after airlines...
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5 Ways Pokémon Go Wins with Loyalty
Pokémon Go became a social phenomenon overnight. Marketers took notes, while the Pokémon brand delivered on its promise of “got to catch them all”. People took to the streets and embraced innovation,...
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Make Your Program as Engaging as Pokémon GO!
Many marketers are madly looking for ways to leverage Pokémon GO such as offering discounts when a player spins the Photo Disc at a Poké Stop, hosting gym locations as McDonald’s plans to do, or using...
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